tag:blogger.com,1999:blog-248365972024-03-13T23:02:13.000-04:00Ottaway SportsSean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-24836597.post-26917233299949643562007-10-04T00:23:00.000-04:002007-10-04T00:24:42.547-04:00Kapler's corner -- Gabe Kapler offers his thoughts on the Red Sox in the playoffs - Boston.comNice idea, Boston.com: <a href="http://www.boston.com/sports/baseball/redsox/extras/kaplers_corner/">Kapler's corner -- Gabe Kapler offers his thoughts on the Red Sox in the playoffs - Boston.com</a>. There's some nice inside-baseball (pardon the pun) stuff in there that only someone like Kapler could provide. Love that!<br /><br />One nitpicky critique: Where's the RSS feed? How can I subscribe to the blog in my RSS reader, where I consume most of my blog-like interests, if you don't allow my Firefox to automatically detect the feed in the page, nor offer me an RSS link somewhere in the sidelines of the blog? Or how can I add it to Facebook? Or my iGoogle? You know... the platforms where I spend a significant portion of my online time these days?<br /><br />For what it's worth, the feed is not available on their <a href="http://www.boston.com/tools/rss/sports/">sports RSS page</a> either.<br /><br />Maybe my standards are too high, and I'm too much of a stickler for these details. I suppose it's nice to know we're not alone in trying to corral the basics. Boston.com has some basics to tackle, too.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-53028332848792238332007-10-03T14:07:00.000-04:002007-10-03T14:11:51.351-04:00Varsity 845 in-print Facebook promoHey, Facebook users and explorers,<br /><br />Check out the <a href="http://www.thrnewmedia.com/fb/promo.pdf">in-print promo</a> Matt Pepin, the Times Herald-Record's sports editor, crafted for the burgeoning <a href="http://apps.facebook.com/varsityfootball/">Facebook application</a> that Patrick Mullen has been building as an extension of <a href="http://www.varsity845.com/">Varsity 845</a>. It's at the bottom of the PDF.<br /><br />Patrick has been improving his development of the application daily for about the last week or so. His assessment is that <a href="http://developers.facebook.com/get_started.php">developing for Facebook</a> is easy once you get the hang of it, and what you build essentially is Facebook's equivalent of an iframe, something we're all practiced at using on our Web sites.<br /><br />Patrick and I both agree we've not yet achieved the secret sauce with building social networking applications and widgets, but this is a great initial foray into the space for us. I'm looking forward to collaborating on future development.<br /><br />Please share any ideas you or your kids might have. After all, much of the target audience is much younger than us. Who better to ask than them?<br /><br /><a href="http://www.thrnewmedia.com/fb/promo.pdf"><br /></a>Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-69450884528599235812007-09-25T15:04:00.001-04:002007-10-03T14:11:27.439-04:00A review of V845We've been talking up the Hudson Valley group's high school sports effort (<a href="http://www.varsity845.com">http://www.varsity845.com</a>) quite a bit lately, and exploring with some of you the possibility of borrowing elements and functionality for your use (Southcoast has since taken them up on the offer, and is working to integrate some of the scoreboard elements into their high school football coverage).<br> <br>See below some outside feedback on the Varsity 845 effort.<br> <br>While projects like this do depend on some technological pieces being in place, success comes only from completing the circle with widespread buy-in and usage by the staff. Matt Pepin has done a superb job of using the technology that Patrick Mullen has provided, and running all-out to make sure the content is filling the platform and building the audience.<br> <br>Please reach out to Patrick and Matt when you can. They have hit upon an initial formula that can work for you. Lots of audience growth can be derived from consistent and persistent use of online tools to strengthen your timely and interactive coverage of the local online sports scene.<p>________________________________<p>From: Pepin, Matt<br>Sent: Tue 9/25/2007 11:08 AM<br>To: Vanderhoof, Joe; Mullen, Patrick; Gliedman, Erik; Osenenko, Derek; McGuire, Meg; Mohart, Doug; Polay, Sean<br>Subject: a review of V845<p><p>Everyone ... very favorable coverage of V845 by the New York State Sportswriters Association in the president's blog. Link is here, text is pasted below.<p> <p><a href="http://www.newyorksportswriters.org/blog/blog-2007-09-22.shtml">http://www.newyorksportswriters.org/blog/blog-2007-09-22.shtml</a><p> <p>Matt Pepin<p>Sports Editor<p>Times Herald-Record<p>Middletown, N.Y.<p> <p> The 411 on '845': Speaker of the House Tip O'Neill was famously quoted as saying "All politics is local." He was also known for his ability to return to his old neighborhood and recognize people he hadn't seen in years, greeting them by name and attending to them as though they were life-long friends. <p> Rep. O'Neill got it. He understood that he needed to be attuned to the lives of his constituents. It's grassroots politicking, and it's how he got re-elected time after time after time, though being a liberal, Irish Democrat in Massachusetts certainly didn't hurt his cause. <p> <p> I'm not sure yet whether the effort will amount to "too little, too late," but newspapers and other old-school media are going the grassroots route as well these days, focusing their newsgathering and delivery on so-called "hyper-local" approaches. Major newspapers and electronic media that used to have multiple foreign news bureaus are shutting them down to concentrate on national and state coverage. Those that used to maintain a presence in New York and Washington, D.C., have been cutting back to focus oin state and local reporting. <p> And mid-sized daily papers are moving their resources back from the statehouse into the local neighborhoods to recapture readership they've been losing for any number of reasons over the last quarter of a century. And the emphasis is on online operations in pursuit of the young folks. <p> Translation: This is a swell time to be a web designer or developer with a little flair and imagination. There's a big market for "cool" and "cutting edge" in the online world these days as newspapers court the young readers. <p> To that end, The Times Herald-Record in Middletown typlifies the "adapt or die" mentality this fall, having rolled out Varsity845.com <<a href="http://www.varsity845.com/">http://www.varsity845.com/</a>> . It's a laudable effort that combines old staples -- roundups, game stories, states and standings -- with new strategies such as blogging, video clips, photo galleries and forums. <p> It adds up to a place in the top three of must-visit scholastic sports sites in New York, alongside Newsday <<a href="http://www.newsday.com/sports/highschool/">http://www.newsday.com/sports/highschool/</a>> and LoHud.com <<a href="http://www.thejournalnews.com/apps/pbcs.dll/section?category=SPORTS02">http://www.thejournalnews.com/apps/pbcs.dll/section?category=SPORTS02</a>> . <p> What makes the site superior? Start with the name. Playing off the area code for the Catskills/Hudson Valley region the paper serves, it's named so as to put a little distance between the new product and print product. Trust me. I spent 11-plus years at DemocratandChronicle.com in Rochester, so I understand how it's a lot easier to design a snazzy t-shirt with the Varsity 845 logo on it than it is to get creative with the Times Herald-Record name. <p> The site's design -- yellow type on a black background -- is attractive and effective, but that's relatively superficial stuff anyway. Where Varsity845.com really succeeds is its content: <p>* A simple, useful calendar <br>* Standings that are generally up to date and accurate <br>* Chat forums <br>* Results roundups and game stories <br>* Video reports and photo galleries <br>* Links to lists of players and coaches of the year in the respective sports as well as Section 9 champions <p> Additionally, the staff does the stuff that looks good but involves effort above and beyond what many sites are willing to do. Three bloggers contribute multiple entries each week and three nominees per day are highlighted for their Player of the Day voting. <p> Taken in total, it's superior to just about anything out there and positions The Times Herald-Record to defend against MaxPreps, Scout.com and other national players that are trying to make inroads into local markets. Publishers across the state should stop by to see how they should be doing it.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-38458148382177459292007-07-19T08:30:00.001-04:002007-07-19T08:30:41.092-04:00Little League pagesI happened to be at Seacoast yesterday as they launched their <a href="http://www.seacoastonline.com/apps/pbcs.dll/section?category=SPECIAL20">Little League All-Stars landing page</a>, and now notice today that <a href="http://recordonline.com/apps/pbcs.dll/section?Category=SPORTS30">Hudson Valley has done the same</a>. Anyone else got a similar page they want to share?<br /><br />As Howard Altschiller and I were discussing Twitter, he used that as one mechanism to announce the page launch: <a href="http://twitter.com/seacoastonline">http://twitter.com/seacoastonline</a><br /><br />(And as a reminder, make sure you're linking to new pages from your Site Maps, so that Google/Yahoo/Ask/MSN/AOL can pick them up when you next get crawled. You should enter these new pages into the Google Site Search spreadsheet on Google Docs, so when your user searches on your site for that topic, it gets featured as a Suggested Page at the top of the results. Still confused about the latter? Give me a shout.)Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-20890244688526197522007-06-25T14:52:00.000-04:002007-10-03T14:12:20.616-04:00Twitter / redsoxcast<a href="http://twitter.com/redsoxcast">Check out the Red Sox Twitter page</a>. Play by play, which you can follow online, or receive each "<a href="http://www.nytimes.com/2007/04/22/business/yourmoney/22stream.html?ex=1334894400&en=462b986d21aa1897&ei=5088">Tweet</a>" as a text message.<br /><br /><a href="http://bostonnow.com/community/blogs/cc_chapman/2007/06/25/does-your-business-twitter">Comes courtesy of new media guru C.C. Chapman</a>. Wouldn't you know I learned about his blog post via <a href="http://twitter.com/cc_chapman">his Twittering</a>.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1171493379435766622007-02-14T17:49:00.000-05:002007-10-03T14:12:14.583-04:00Spring Training '07It's raining/sleeting/freezing over where I am, but at least a few around the Ottaway empire are buried in snow today, so it's difficult to avoid daydreaming of points south. Take a stop over to recordonline.com's <a href="http://www.recordonline.com/apps/pbcs.dll/section?Category=SPORTS06">Spring Training '07</a> landing page.<br /><br />It's as comprehensive a page as you'll find for following the Yankees and Mets preseason, and interacting with the writers and fellow fans.<br /><br />Try to find a better landing page on the New York metro-area sites. I've not seen one yet. If you do, let me know. It's always good to learn from what others are doing.<br /><br />The nice thing about what Patrick Mullen, Erik Gliedman and Matt Pepin have done here is that once everyone is on the common platform, this won't be that hard to replicate for the Red Sox in New England, for example, or the A's and Giants out West.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1165256287797859912006-12-04T13:18:00.000-05:002006-12-04T13:18:07.856-05:00A Newspaper Chain Sees Its Future, And It's Online and Hyper-Local - washingtonpost.com<a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/12/03/AR2006120301037.html">A Newspaper Chain Sees Its Future, And It's Online and Hyper-Local - washingtonpost.com</a><br /><br />A must-read, and file it away for future discussions. Many of you have likely heard me advocate a similar concept whenever I am asked how our newsroom workflows might evolve.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1162842670787965902006-11-06T14:51:00.000-05:002007-10-03T14:12:36.387-04:00NFL.com - Super AdAnyone else who was watching football yesterday notice the <a href="http://nfl.com/superad">UGC ad blitz (pardon the pun) by the NFL?</a>Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1160191806586900772006-10-06T23:30:00.000-04:002007-10-03T14:12:36.387-04:00NFL flexing its online musclesWorth paying attention to, from Lost Remote: <a href="http://www.lostremote.com/2006/10/03/nfl-now-banning-postgame-video-online/">NFL now banning postgame video online</a>.<br /><br />Check out <a href="http://www.lostremote.com/?page_id=391">Steve Safran</a>'s comments, too. I like his reaction.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1158820221048752892006-09-21T02:26:00.000-04:002006-09-21T02:30:21.060-04:00Video HighlightsWe tracked down a kid at UC Santa Cruz film studies program who is also a big sports fan. He's been providing weekly video football highlights and plans to continue.<br /><br />The presentation isn't very elegant, but we were able to post them in a photo gallery, and it's had more visits than the Maverick's surf contest.<br /><br /><a href="http://www.santacruzphotogallery.com/gallery/video">football highlights</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1158013471037362492006-09-11T18:24:00.000-04:002006-09-11T18:24:31.093-04:00Wikipedia<DIV><SPAN class=140373521-11092006><FONT face=Arial size=2><A href="http://smallinitiatives.com/2006/09/11/brands-beholden-to-wikipedia/">Jay Small's blog post</A> today regarding brands and <A href="http://en.wikipedia.org/wiki/Main_Page">Wikipedia</A> -- <A href="http://www.micropersuasion.com/2006/09/study_wikipedia.html">and he was riffing on a post by Steve Rubel</A> -- got me wondering: How many of our brands are represented on Wikipedia? Is the information accurate?</FONT></SPAN></DIV> <DIV><SPAN class=140373521-11092006><FONT face=Arial size=2></FONT></SPAN> </DIV> <DIV><SPAN class=140373521-11092006><FONT face=Arial size=2>Check out the <A href="http://en.wikipedia.org/wiki/Pocono_Record">Pocono Record</A> entry. Scroll down a bit... Holy loads of detail, Batman! <A href="http://en.wikipedia.org/wiki/Cape_Cod_Times">The Cape Cod Times</A>, on the other hand, has a sparse entry -- and 2004 circulation numbers. The entry about <A href="http://en.wikipedia.org/wiki/The_New_Bedford_Standard-Times">New Bedford</A> is sparser still.</FONT></SPAN></DIV> <DIV><SPAN class=140373521-11092006><FONT face=Arial size=2></FONT></SPAN> </DIV> <DIV><SPAN class=140373521-11092006><FONT face=Arial size=2>Piggy back that to a conversation that I had with Patrick Mullen last week: When we create geographic or topic-specific landing pages, should we add ourselves as related links in Wikipedia?</FONT></SPAN></DIV> <DIV><SPAN class=140373521-11092006><FONT face=Arial size=2></FONT></SPAN> </DIV> <DIV><SPAN class=140373521-11092006><FONT face=Arial size=2>Rhetorical question, of course. That should be part of the landing page creation workflow, and w</FONT></SPAN><SPAN class=140373521-11092006><FONT face=Arial size=2>e should make that #19 on the list of <A href="http://www.bivingsreport.com/2006/9-ways-for-newspapers-to-improve-their-websites">9 Ways for Newspapers to Improve Their Websites</A>... I say 19 because <A href="http://www.bivingsreport.com/2006/discussion-roundup-ways-to-improve-newspaper-websites/">Todd Zeigler added to his list based on reader feedback</A>.</FONT></SPAN></DIV> <DIV><SPAN class=140373521-11092006><FONT face=Arial size=2></FONT></SPAN> </DIV> <DIV><SPAN class=140373521-11092006><FONT face=Arial size=2>I just added <A href="http://en.wikipedia.org/wiki/Nantucket%2C_Massachusetts#External_links">three external links to the Wikipedia entry for Nantucket</A>. Took me eight minutes, and only took that long because it was my first time poking around under the hood. Won't take most more than a minute or two to add a landing page link to the Wikipedia entry or entries that make the most contextual sense. Meanwhile, I'll let you know how the Wikipedia referrals to the Nantucket sites go.</FONT></SPAN></DIV> <DIV><FONT face=Arial size=2></FONT> </DIV>Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1157065123448498012006-08-31T18:56:00.000-04:002006-08-31T18:58:43.460-04:00Revolution in Middletown?Saw the S.E. opening in Middletown. Did Doug move on?<br />http://www.journalismjobs.com/Job_Listing.cfm?JobID=676548<br /><br />Here's a look at the S.C. Sentinel's All-Time All-County football selections from Sunday:<br /><br /><a href="http://photos1.blogger.com/blogger/243/1341/1600/0827SCS00C01.0.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/243/1341/200/0827SCS00C01.jpg" border="0" alt="" /></a><br /><a href="http://photos1.blogger.com/blogger/243/1341/1600/0827SCS00C04.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/243/1341/200/0827SCS00C04.jpg" border="0" alt="" /></a><br /><a href="http://photos1.blogger.com/blogger/243/1341/1600/0827SCS00C05.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/243/1341/200/0827SCS00C05.jpg" border="0" alt="" /></a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1155306583255175952006-08-11T10:29:00.000-04:002006-08-11T10:29:43.320-04:00Photo Gallery | Columbia Daily TribuneAside from the fact that the photo of the guy's toilet showing his reading material on top of the tank creeps me out a little, who says <a href="http://www.columbiatribune.com/2006/Jun/0629soundslideSUPERFAN/index.html">the reporter can't be part of the story</a>?<br /><br />Thanks to <a href="http://www.pressrepublican.com/">Roger Black</a> for pointing out the <a href="http://www.columbiatribune.com/Photo/">audio slideshows</a> done by the <a href="http://www.columbiatribune.com/">Columbia Daily Tribune</a>.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1149855282459097492006-06-09T08:14:00.000-04:002006-06-09T08:14:42.490-04:00In-paper promotion of breaking newsJust received the following from Roger Black in Plattsburgh:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/4793/270/1600/first_online.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://photos1.blogger.com/blogger/4793/270/320/first_online.jpg" alt="" border="0" /></a><br />Was on the front page of today's Press-Republican.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1148578069496807932006-05-25T13:27:00.000-04:002006-05-25T13:27:49.533-04:00Recordnet | BlogsRecently launched: <a href="http://online.recordnet.com/blogs/blogs.php">Recordnet | Blogs</a>Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1147538656961826122006-05-13T12:43:00.000-04:002006-05-13T12:44:16.973-04:00Steve Outing » A magazine brings its editors out into the openIt's a familiar rant for Steve Outing: Allow newsrooms to become more transparent through blogging. <a href="http://www.steveouting.com/a-magazine-brings-its-editors-out-into-the-open.html">His latest post</a> on the subject highlights what's happening at Bike magazine.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1147272582667774192006-05-10T10:49:00.000-04:002006-05-10T10:49:42.756-04:00WSJ.com - The Perfect News Site, 2016Pointed out by <a href="http://www.poynter.org/column.asp?id=45&aid=101189">Romanesko</a> today: <a href="http://online.wsj.com/public/article/SB114717839352947700-Nsu_HUWPFswsM7wBQ7vJSgDhonQ_20060516.html?mod=blogs">WSJ.com - The Perfect News Site, 2016</a>. No surprises, really, but a good read nonetheless.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1146242793509896772006-04-28T12:46:00.000-04:002006-04-28T12:46:33.606-04:00Blogs: Good or Evil?Washington Post's Howard Kurtz collects some wide-ranging thoughts (by others) on blogs in his column today:<br /><br /><a href="http://www.washingtonpost.com/wp-dyn/content/blog/2006/04/28/BL2006042800543.html?nav=rss_opinion/columns">Blogs: Good or Evil?</a><br /><br />The column almost reads like a blog. Ironic, eh?Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1146068632676511872006-04-26T12:23:00.000-04:002006-04-26T14:17:12.920-04:00Baseball musicHeard this on a WNYC podcast as I was driving home from work yesterday. Some neat anecdotes in here. Might even inspire some story ideas for you. Plus, there's a clip of <a href="http://www.berniewilliams.com/">Bernie Williams</a> playing a classical guitar piece. I'm not a fan of his ball playing, of course, but I'm liking his guitar work. He's pretty good!<br /><br /><img src="http://images.clickability.com/partners/3038/etIcon.gif" align="absbottom" /> <a href="http://www.emailthis.clickability.com/et/emailThis?clickMap=viewThis&etMailToID=775508010" style="color: rgb(51, 51, 51);" target="_blank">Soundcheck: Hit Music (April 11, 2006)</a>Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1145375767546684352006-04-18T11:56:00.000-04:002006-04-18T11:56:07.623-04:00Give me 5 every FridayUGC idea from Cape Cod: <a href="http://www.capecodonline.com/cctimes/misc/fiveonfri.htm">Give me 5 every Friday</a>.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1145298708408176972006-04-17T14:31:00.000-04:002006-04-17T14:31:48.476-04:00Poll-liciousI just noticed that <a href="http://www.dailycandy.com/">Daily Candy</a> on Friday inserted a poll into its e-mails. Perhaps they did it sooner than that. There are days when I tend to delete the e-mails in the interest of time.<br /><br />Point being that I recommend inserting poll questions into your Lyris templates, if you're not already. It's a great way to fold an additional call to action into the sometimes humdrum daily headlines e-mail. The whole idea of the e-mail newsletters is to entice clicks from people who might not otherwise visit that day. A poll -- <a href="http://www.dailycandy.com/poll.jsp?questionId=7&city=4">especially an irreverant one such as what Daily Candy offered on Friday in it's Boston edition</a> -- could be just the trick.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1145074364388535772006-04-15T00:09:00.000-04:002006-04-15T01:08:00.756-04:00For the surf fans<a href="http://photos1.blogger.com/blogger/243/1341/1600/15flea.0.jpg"><img style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/243/1341/320/15flea.0.jpg" border="0" /></a><br />Several Santa Cruz area surfers are up for XXL cash prizes for biggest waves ridden this year. Check out the site: <a href="http://www.billabongxxl.com">www.billabongxxl.com</a> for video of the insanityUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1144702413932059062006-04-10T16:53:00.000-04:002006-04-10T16:53:34.060-04:00Marathon route - Boston.comCame across an <a href="http://www.boston.com/sports/specials/marathon/gallery/04_17_05_marathon_trail/">engaging slideshow</a> on Boston.com today. It's very clever in its execution, right down to the detail of having 26 slides.Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1144605918460855562006-04-09T14:05:00.000-04:002006-04-09T14:05:18.616-04:00Optimizing headlines for search enginesSpied via <a href="http://www.lostremote.com/archives/008081.html">LostRemote</a>:<br /><a href="http://www.nytimes.com/2006/04/09/weekinreview/09lohr.html?_r=2&adxnnl=1&oref=slogin&adxnnlx=1144605193-KGnRq6FN1MqwOgnEvUpyyw">NYT: This Boring Headline Is Written for Google</a><br /><br />We didn't need it, necessarily, but consider it as further proof of the importance of the 'Net headline (as opposed to the newspaper kicker that can often wind up online).Sean Polayhttp://www.blogger.com/profile/01005852320501411333noreply@blogger.com0tag:blogger.com,1999:blog-24836597.post-1144318141300217572006-04-06T05:39:00.000-04:002006-04-06T06:10:03.740-04:00Blogging forwardLooks like we're muddling our way to a couple things web-wise in Santa Cruz (it's been raining nonstop since the conference, so we've had a little time).<br /><br />We've figured how to promote a Sunday story, how to pop photos into the "latest local scores" hole, worked on some kind of a system for updating the scores each night. I started a blog today (zero views!), and assistant SE Mark Connelly gets going tomorrow. Those are up at santacruzsentinel.com/sports.<br /><br />The Sentinel site has a forum started, to which we'll add a sports thread, promote it from the sports front, hope to get more action from that in the fall.<br /><br />Hoping to get some audio posted with a story this week about a local longtime play-by-play guy.<br /><br />I've met with our web people and talked about several projects to work toward, including databases for calendars and recreation listings, and ultimately scores, standings and stats for local high school leagues. Also plan to get reader/viewer votes for athlete of the year packages at end of the school year.<br /><br />Met with staff today, most of whom seem at least interested, some enthusiastic about what's possible. Here are my notes, which went out to the staff and were generally talked about today, for what it's worth (feel free to borrow, delete, or laugh at them). <br /><br />================================<br /><br />As we go forward, our focus on internet will continue to be more important to us, more of a service to readers, more important for the company financially, more essential to being relevant and competitive, more fun (and probably more work) for us. I’d encourage everyone to think in terms of how your work can be put to use on the internet, to look at what works for us and what works on other sites, and to learn/train in the technology used for our site.<br /><br />A few things in the works:<br />In addition to someday being able to put up agate, to put up photos with stories, and getting parentheses to appear, here are a few things we’re shooting for within the next couple weeks/months, The idea is to focus on the things that have the biggest impact for the least amount of effort.<br /><br />Live scores, probably the most useful and unique thing we can do now, No one else is doing it. Everyone should know how to update the live scores section, and it should happen every night. Ideally, the slotter updates every score we receive. At a minimum, we should keep the biggest games in mind. For every game meaningful enough for us to staff, reporters should call with halftime updates and final scores. For the very biggest games, we can do more, a live running commentary is possible, as long as we’ve got the internet connection.<br /><br />How to update scores:<br />1) From the Sentinel intranet home page, click: Mid Day Update Admin. That takes you to the following site:<br />http://midday.santacruzsentinel.net/administrator/ (you can access that site from anywhere you’ve got an internet connection).<br />2) Username: admin; Password: CACRU<br />3) Under the pull-down menu: Content, choose content managers, then choose ‘latest sports scores,’ then choose ‘latest sports scores items.’ This takes you to a page where you click: “Latest sports scores.”<br />4) This brings up a dialogue window, where you can edit what appears on the site under “Latest sports scores.” After updating, click “save” icon at top right of the page.<br /><br />It’s also possible to post photos immediately in the same site:<br />1) Photographers need to provide a quick 72 dpi image, Lovejoy is always up for doing it, plans to do so on every assignment.<br />2) From dialogue window, click the ‘edit/modify image’ icon (third from left above the text field)<br />3) Browse to find the photo, probably in GWIP_sport<br />4) Click upload, then OK. That takes you back to the original dialogue window. Add text below photo for cutline info.<br />5) click ‘save’<br /><br /><br />Blogs. Everyone will get one. That will mean spending a little time, on the subject of your expertise, especially during your season, keeping a running conversation with readers. Ask them questions, ask for advice, for their opinion, point them to interesting links/discussions, let them know what you’re working on, especially talk about issues of the day. I’d say this is a daily, 15-minute, type of activity, but will lead to story suggestions, feedback.<br /><br />Landing pages - We’ll work on setting up pages for columnists, etc. that will link to their blogs, archives of columns, related articles, etc.<br />The idea is that if we’re writing about a subject and someone is reading on the web, we should offer that person reasons to stay, explore the site more. Eventually, we’d like to have landing pages for outdoors, Watsonville (possibly other communities/high schools), football, baseball, basketball, other sports, with links to schedules, standings, stats, results, archives and photos. Much like Mbaypreps. Ryan and I will work on a basketball page, and we’ll build other templates from there.<br /><br />E-mail to readers: At some point, I’ll start sending a daily e-mail to readers about what we’re planning for the days ahead, or what they should check out in today’s edition. I’ll also be able to send e-mail to readers about a breaking story, or a big upset.<br /><br />Databases:<br />In time, we’ll work on putting schedules, stats, results, Breaking Away, etc., into databases. This might mean that instead of typing in incopy documents, we’re entering info on web pages, standings, stats hopefully will be updated immediately, then we’ll export to publish that stuff in the paper.<br /><br />Promos, photo galleries, slideshows are all fairly easily accomplished. Mostly, requests and ideas should go through me. But Kim O’Keefe in back is the person who helps us get all of these things done. My plan is to learn the interface as much as possible, so we can quickly change the look/feel/content of the sports front.<br /><br />The future:<br />Coaches input their own scores, especially for community events, lower levels<br />Readers send in their own photos<br />Reporters can post audio<br />Video ... .<br />Podcasts<br />Polls<br />Saxotech ... the new system. They’ll start planning that in June, it’s a fairly long process, and detail-oriented to set up what we want from the sports section front/home page.<br /><br />============================<br /><br />Also, this is funny:<br /><a href="http://www.theonion.com/content/node/47162"></a>Unknownnoreply@blogger.com0