First spied on JD Lasica's New Media Musings. Bit of a lengthy piece on the blogging efforts by the Austin American-Stateman, but worth the read to the end. Sure, it's hip, edgy alt-weekly ranting on traditional daily. But after beating up the daily Statesman, the alt-weekly Chronicle does outline what is working and why at the daily -- albeit on a smaller scale than originally intended.
Echoes a lot of the sentiments you'll hear us talk about when discussing successful blogging: Blogs must be updated frequently, inspire or solicit reader reactions, AND have a personality.
One thing I noticed: The Chronicle does not appear to have blogs. You would think an alt-weekly would. Please correct me if I'm wrong. Maybe their writers are blogging elsewhere....
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